Paid Media Executive

As a group Wasted Talent is home to three of the most influential style, culture, music and entertainment platforms.

THE FACE - The original home of style

MIXMAG - The global authority on dance music

KERRANG! - Distinctive heartland the alternative and heavy music

Role Overview

You will ensure best-in-class delivery of paid commercial media campaigns, from planning to execution, with a consistent focus on optimising results.

Key Responsibilities:

• Day-to-day media management
• Own the commercial media process from brief through to delivery (i.e. creation of media plans, translating the creative into deliverables, activation, reporting, etc), with a special emphasis on deep post-campaign reporting and client retention
• Own the paid media activation process across Meta Ads, Google Ads and TikTok Ads, i.e. setting up ads, targeting audiences, etc
• Be client-facing throughout the media phase of a project, presenting media plans, answering questions and sharing reports, as required
• Prepare regular monthly and quarterly internal reports on organic and commercial cross-channel performance, with analysis and concise actions
• Develop relationships with key platforms and media agencies, staying abreast of industry developments
• Stay abreast of channel developments
• Build relationships with key media partners and technology vendors to deliver the best service

Skills & Attributes:

• Minimum one year experience in a media or publisher environment
• Proven track record of activating £80k+ media campaigns on time and within budget and working on brand lift studies
• Understanding of a publisher’s multi-channel approach, which ranges from website, to newsletters, to varying social platforms, to talent campaigns, etc.
• Excellent knowledge of analytics tools and campaign evaluation metrics
• A self-starter, with a bias for action when faced with ambiguity
• Excellent interpersonal skills, as this role requires working with every team within the business
• Knowledge of GDPR and newsletter management is preferred
• A good understand and proficiency in using spreadsheets (Google Sheets) for creating media plans and reports