Social Media & Content Manager Job Vacancy

The British Pilgrimage Trust is growing, and we're looking for a creative, self-directed person to lead how people encounter us online — and to help more people find their way onto the pilgrim path.

This is, first and foremost, a content creation role. You'd be filming and editing on location at pilgrimages, events and talks; crafting reels, carousels, stories and copy; and shaping a presence across Instagram, Facebook, LinkedIn and YouTube (with room to grow into TikTok and Substack). Alongside that sits a community to nurture — our 27k on Instagram and 35k email family — and a lighter marketing brief: helping our events, retail and Giving Pilgrims community flourish.

We'd love to hear from someone who knows social platforms inside out, has a real feel for tone and storytelling, works happily under their own steam, and feels a genuine pull toward landscape, history, story and sacred place.

The essentials:

Hours: Part-time, 2 days per week (self-managed)

Salary: up to £20,000 per annum depending on experience. £150-190 day rate.

Location: Remote, with regular travel — London roughly monthly, quarterly for board meetings, plus pilgrimages and events for content generation

Terms: Freelance / contractor, with real potential for the role to grow

Reporting to: the Director of the Trust

It's a rare chance to join a fast-growing charity at a pivotal moment and shape how more people experience pilgrimage today.

Key Responsibilities

Social Media and Community

Lead the Trust’s social channels, including Instagram, Facebook, LinkedIn, YouTube with possible expansion to Tiktok and Substack

Develop, manage and communicate a content calendar across campaigns, pilgrimages, events and key moments

Write copy, integrate with our email communications and other audience-facing content.

Manage online community through comments, DMs and audience engagement (customer service queries managed by a different team member)

Monitor trends, platform developments and cultural conversations to inform content

Track performance and provide light monthly reporting with recommendations

Content Creation & Production

Create content including reels, short-form video, carousels, stories, graphics, photography and written copy

Film and edit on location at pilgrimages, events, talks and workshops

Produce visually strong, platform-specific content aligned with the Trust’s brand identity

Work confidently within an existing brand pack

Use Adobe Creative Suite, Premiere Pro, CapCut or similar tools to produce polished content

Marketing & Audience Growth

Work with the team to develop and deliver marketing activity and audience growth to support the charity's income-generating activity against agreed benchmarks.

Instagram has 27.2K followers now. We added 7.7K followers in 2025 (1.3K unfollows). That increase was about 27% over 2025. We got 5.1K interactions in 2025, an increase of 510% over 2024 and 197K reach.

So, an Instagram audience goal might be:

25% audience increase over 2025

10K content interactions in 2026

This will include:

commercial revenue streams, including events and retail, driving online sales through effective digital campaigns aligned with revenue goals, and content that drives conversion

inspiring and motivating conversion within charitable income streams, such as donations, sponsorships (e.g. Givestar campaign) and Giving Pilgrims, through compelling storytelling and impact-led content, acquisition and retention campaigns, and digital visibility for sponsors.

Collaborate with the team sharing insights and recommendations to support future planning.

Collaborate with partners, institutions, speakers, influencers and contributors to develop and amplify content

Skills and Experience Required

Essential

Significant experience creating content and managing social media accounts for a brand, organisation, campaign or creative project

Strong skills in filming, editing, copywriting and storytelling for social platforms

Experience creating content across an array of social media platforms

Proven ability to work independently, take initiative and manage this area of work with minimal supervision

Strong writing skills and a clear feel for tone of voice

Confidence using tools such as CapCut, Premiere Pro, Adobe Creative Suite or similar

Experience building engagement and managing online community

Strong organisational skills and the ability to manage competing priorities effectively

Confidence collaborating with external partners and contributors

Willingness to travel across the UK and work flexibly, including occasional weekends

Marketing experience related to audience growth and newsletter sign-ups

Proven track record of driving online revenue

Experience in ecommerce and/or fundraising

Experience in goal-based campaigns

Graphic design experience and confidence working within a brand identity

Strong instincts around trends, cultural relevance and online storytelling

Genuine interest in culture, heritage, history, nature and pilgrimage

Desirable

Marketing experience related to fundraising or supporter engagement.

Photography skills

Experience working with a charity, cultural organisation, heritage institution, social impact project or start-up organisation.