Job Description
About the role
Origin Coffee is looking for a commercially minded Ecommerce Marketing Manager to lead and deliver digital marketing activity across our Ecommerce channel.
In this role, you'll own the Ecommerce trading calendar, developing integrated campaigns across CRM, paid media, onsite, and app to drive growth, engagement, and revenue. Working closely with the Head of Ecommerce, you'll balance brand storytelling with commercial performance, ensuring every customer touchpoint reflects a distinctly Origin experience.
You'll collaborate across Ecommerce, Retail, and Wholesale teams to deliver a seamless omnichannel customer journey, using insight and performance data to optimise campaigns and shape future strategy. This is an exciting opportunity for a marketing-led Ecommerce professional who thrives on combining creativity, customer experience, and commercial results.
What you'll do
- Own and manage Origin's Ecommerce trading calendar, planning activity that delivers against revenue targets while creating engaging and brand-led customer experiences.
- Identify and execute key commercial opportunities throughout the year, balancing product launches, seasonal campaigns, promotions, and brand storytelling.
- Lead the development and delivery of integrated digital campaigns across CRM, paid media, onsite, and app, ensuring activity is aligned, customer-focused, and commercially effective.
- Work closely with the Head of Ecommerce to translate trading priorities into high-performing marketing plans that drive growth, engagement, and conversion.
- Collaborate with Brand, Retail, Wholesale, CRM, and Paid Media teams to create cohesive omnichannel campaigns and maximise the impact of key trading moments.
- Help shape campaign messaging, creative direction, and content strategies that resonate with customers and strengthen the Origin brand.
- Guide onsite campaign execution, ensuring content, storytelling, and customer journeys are compelling, relevant, and consistently on-brand.
- Use customer insights, campaign performance data, and market trends to inform decision-making, uncover opportunities, and continuously improve results.
- Establish clear objectives and success measures for campaigns, using performance analysis and testing to optimise future activity.
- Champion a customer-centric approach across all digital touchpoints, ensuring every interaction delivers a distinctly Origin experience while driving measurable commercial outcomes.
Who you are
Skills & Experience
- Proven experience in a digital marketing role, ideally within premium lifestyle or the speciality coffee sector.
- Exceptional project management and organisational skills, with the ability to prioritise in a fast-paced environment.
- Strong campaign planning and execution skills, with the ability to collaborate effectively with stakeholders across multiple teams to deliver high-performing marketing initiatives.
- Commercially minded with experience in metrics, analytics, and data-driven insights.
- Excellent communication and copywriting skills, with a keen eye for detail and Origin’s visual aesthetic.
Values & Mindset
- Passionate about sustainability and a premium customer experience.
- A proactive self-starter who thrives in a collaborative and innovative environment.
- Solutions-focused and adaptable, always ready to embrace challenges and learn.
- A natural storyteller with a deep appreciation for speciality coffee and craftsmanship.
- Driven by purpose, committed to contributing to Origin’s growth and success.
What success looks like
- Deliver high-quality on-site content that enhances the customer experience and supports commercial goals.
- Execute campaigns and content updates accurately and on time, aligned with the marketing calendar.
- Use performance insights to continuously improve content engagement and conversion.
- Maintain a consistent, premium brand experience across all ecommerce content and touchpoints.
Working at Origin
- 26 days’ holiday, including your birthday off, plus flexible bank holidays
- Unlimited coffee and discounts on merchandise and partner products
- B Corp certified and proudly independent
- People-first culture with meaningful, values-led work
- SCA training and learning opportunities for everyone
- Enhanced family leave, sick pay, period leave, and personal days
- 5% employer pension contribution
- 24/7 Employee Assistance Programme and GP service
- Two paid volunteering days each year