Social Media Manager

London startup looking for a social media & content marketer. If you’re a Canva wizard who can edit videos too, this one’s for you. 🪄

👉 Watch our Founder (Jonas) share more about us and the role on YouTube: https://youtu.be/cpmT5vHRM3o

Compensation: £30,000-£40,000/year (depending on experience)

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## 💡 ABOUT THE COMPANY

EdgeComply helps (apparel) brands sell compliant products.

When brands launch products in new markets, they face 100s of rules covering things like chemicals, product safety, environmental requirements, labels, and import requirements. Our job is to help them figure out what applies, what actions they need to take, and work with them to stay compliant.

Why does product compliance matter?

Most product regulations exist for a good reason: to protect people and the environment. The problem is that compliance has become increasingly complex. Especially when selling internationally, keeping up with all those requirements is difficult. Missing one can lead to serious fines, product recalls, shipment delays, or even personal liability for company directors.

What is our core target audience?

It's mainly product managers at apparel brands (between 10-500 employees) in the UK and North America. They usually don't have an in-house compliance person, have very little compliance expertise, and are worried about legal consequences.

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## 🎥 ABOUT OUR CONTENT

We're just getting started with content. We regularly host webinars with the compliance experts on our team. These webinars are the engine behind our entire content strategy. We want to turn our webinars into as many useful content pieces as possible:

- LinkedIn posts

- Short-form videos

- Blog articles

- Newsletters

- Guides, checklists, and infographics

Right now, we don't have the bandwidth to do that well. We also aim to increase the number of webinar sessions to 1-2 per week. That's why we need your help! Here is a recent webinar example: https://youtu.be/GQQrrSwDW0g

Our content vision

The compliance industry is (unsurprisingly) verrrrry boring. The industry is dominated by legacy companies like TÜV, SGS, and UL. Most of their content feels like it was written by lawyers for lawyers. We want to be different. Our goal is to make compliance easy to understand, engaging, and genuinely useful. If a 5th grader can't follow it, it's probably too complicated.

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## 🛠️ YOUR RESPONSIBILITIES

🔎 Research & Planning

- Research compliance news, regulatory changes, and trending topics through customer feedback, sales input, industry research, and our compliance experts.

- Own our 12-month webinar and content calendar.

🧑‍🏫 Webinars

- Coordinate presenters and manage the webinar schedule.

- Create webinar slides, scripts, and supporting materials with our compliance experts.

- Host and moderate live webinars, including Q&A.

- Set up webinar events in Microsoft Teams, Riverside, or Livestorm.

- Write webinar landing pages and event descriptions.

- Build webinar email and SMS reminder sequences in Klaviyo.

- Run presenter rehearsals before each webinar.

- Promote webinars to our existing audience.

...repurpose webinars into content pieces 👇

- Create supporting resources such as: Guides, Checklists, Roadmaps, Infographics, Tools, Templates, ...

- Turn these webinar resources into gated lead magnets.

- Write blog articles based on each webinar.

- Create short-form videos for LinkedIn, YouTube, and Instagram.

- Schedule and publish related social media posts.

- Upload webinar recordings to YouTube.

📥 Newsletter & Social Media

- Own our bi-weekly compliance newsletter.

- Coordinate daily LinkedIn and Instagram content.

- Keep our social media profiles up to date.

🧑‍💻 Website

Own the Resources section of our website:

- Keep blog posts, guides, and educational content organised.

- Expand and maintain our compliance glossary.

Create customer case studies:

- Coordinate interviews with customers.

- Write and finalise case study content.

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## 🎯 WHAT YOU ARE MEASURED BY

WEBINAR QUALITY: Attendee feedback on the usefulness of our webinars

LEADS GENERATED: The # of downloads of lead magnets you produce

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## 🧠 WHO YOU ARE

SOFT SKILLS

HIGHLY ORGANISED: You always take notes, keep clear to-do lists, and make sure nothing falls through the cracks.

CONFIDENT PRESENTER: You're comfortable hosting webinars and speaking in front of a live audience.

TECH-SAVVY: You're quick to pick up any new tools and are using AI when helpful.

CREATIVE SPARK: Your creative energy allows you to consistently come up with engaging content.

HARD SKILLS

VIDEO EDITING: You're proficient using tools like CapCut or Adobe Premiere Pro.

VISUAL DESIGN: You can create polished, on-brand visuals (graphics, thumbnails, etc.) for social media & webinars using Canva.

STRONG COPYWRITING: Your writing is engaging, natural, and clear.

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Check out these examples of the type of content we want to create. You don’t need to be a pro (yet)! But you should be confident you can learn quickly to create similar quality.

Visual Design Example (by Ramp): https://assets.ramp.com/nextjs/files/ai-readiness-checklist.pdf

YouTube Example (by Shopify): https://www.youtube.com/watch?v=JkMhBKi12q4

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## 💻 TOOLS

The main tools you'll be working with.

- Figma

- CapCut / Adobe Premiere Pro

- Canva

- Framer

- Klaviyo

- MS Teams / Riverside / Livestorm

- Slack

- Airtable

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## ☕ LOGISTICS

This is a full-time, on-site role.

- Minimum 4 days/week in our office at the Design District (easy 3-minute walk from North Greenwich station)

- 12 min Waterloo ⇄ North Greenwich | 8 min Stratford ⇄ North Greenwich

- Please note that you'll occasionally need to be available for webinars with US clients between 7-8pm UK time

- Flexibility for occasional remote work

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## WHAT YOU GET

🥗 Free Lunches: When in the office, your lunches are on us. Most get food delivered via Fuelhub. (ca. £1,000/yr)

🏋️ Gym Membership: We pay your gym (or other fitness club) bills up to £70 per month.

💰 Performance Bonuses: Unlock additional compensation based on results

🎓 Education Budget: £350/yr on courses, training, books, or anything to help you develop your skill set,

🥳 Birthdays Off: Your birthday is a paid day off, so you can celebrate the way you want to.

🚀 Startup Atmosphere: Things are moving fast with lots of room to grow personally and professionally.

🏢 Inspiring Workspace: Spacious, light-filled studio in one of London's most creative hubs.

🧘 Flexibility: Occasional WFH, outcome-driven culture.

🤝 Small, Strong Team: Join a growing company with a strong culture of professionalism, ownership, and respect.

💻 Tech Equipment: Company MacBook and any other equipment you need to make great content.